Maruti Suzuki moves up the gears, plans to become an aspirational brand

In January this year, the country’s largest carmaker, Maruti Suzuki, reported a 0.6 per cent drop in domestic car sales, down to 139,002 units from 139,844 units exactly a year ago.

In the small car segment (mini plus compact) which is its traditional workhorse where sales were down 7.4 percent. The sales of A-segment (entry level) mini cars (Alto, S-Presso) slid 2.8 per cent, down to 25,153 units from 25,885 units in January 2020. Sales of some other popular models such as the WagonR, Swift, Dzire, Baleno, Ignis and Celerio that operate in the compact segment also plunged.

Source: Business Standard